These are the questions answered in the script of the world’s first film made together by a whole country.
 
Estonian film will have its honorable 100th anniversary in 2012 and, to celebrate, the whole country came together to make one truly Estonian film. The script was written in January and February by amateur filmophiles from all over the country with help from professional advisors.

The casting process was also the most democratic the world has seen. In spring, the main characters – Mihkel and Brenda – were cast by a reality television show, where public votes decided who got to become film stars. Supporting roles were filled by an online casting system, where potential starlets registered themselves with photos, videos, and a description. The public voted on who they wanted to see starring in their film.

Pre-production was in June and July and shooting took place in each of Estonia’s 15 counties in August 2011. The film crew consisted of amateurs (also cast through the website) with professional advisors always at hand. Editing and post-production started in the autumn and once again amateurs were involved. Every phase of filmmaking also included intensive workshops (screenwriting, film acting, production design). Among the film professionals involved were directors Jaak Kilmi (Disco and Atomic War, Revolution of Pigs), Ilmar Raag (The Class), René Vilbre (I was Here) and Rasmus Merivoo (Buratino), and Arbo Tammiksaar, Mikk Rand, Priit Tender, screenwriters Peep Pedmanson (Made in Estonia), Margit Keerdo and Aina Järvine, and many more.

The Estonian premiere of the film “That’s IT!” will take place in 111 cinemas and culture centers all over Estonia on 11.11.2011 at 20:11!
The goal of the Filmitalgud project is to make sure the next 100 years of Estonian film are as good as the first ones! In other words, to take film education to as many Estonian people as possible. The “edutainment” project was initiated by Mikk Rand and Kinobuss NGO, which has already spread film education to 10,000 Estonians during its 10 years of operation. Now, they’ve extended their mission to a much larger scale – as large, in fact, as the whole country.

The Filmitalgud project evokes the traditional Estonian idea of “community work” – where one person in a community needs help, all the others join together to lend a hand. Historically, this was the only way to get the harvest done. Now, it’s a way to spread filmmaking knowledge to as many people in Estonia as possible. More than 1500 Estonians have done their part to make the film “That’s IT!”

Production support comes from the Estonian Film Foundation, the Estonian Cultural Endowment, the Estonian Ministry of Culture, the Estonian Gambling Tax Council. The project is part of the programme for the European Capital of Culture 2011 - Tallinn.